New Logo Design




  • Mike Karr has been working with me on my logo and sent me an email letting me know he had come up with another idea. It wasn’t what we had been talking about, but I was still excited to see what he had come up with.

    I opened the email to the image above. The logo was simple, but stood out. I liked it a lot.

    Don’t get me wrong here, the last logo was looking great, but I really think this logo fits better.

    So, what do you all think of the redesign?



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    September 15th, 2010 | Jamie | 10 Comments | Tags: ,

About The Author

Jamie Ferguson

From sunny Sarasota Florida, Jamie Ferguson has been drinking coffee since a very young age. Jamie is just your average jane who has a serious addiction to coffee, but more so has a bigger love for the heart, and the dedication that is put into growing, processing and roasting coffee. Come and join the adventures...

  • http://www.mycoffeepro.com Chase Mann

    Personally, I would go with the first concept, but highlight the coffee growing regions (like the world map in my website header).

    Just my opinion from a graphic design and coffee professional perspective ;-)

    • Jamie

      Thanks Chase. I see where you would go with the first concept.

      I am torn between the two. I love the second one because it’s simple (and we can highlight the coffee growing regions to it as well.)

      but then the first one really is cool, but there’s just something missing to it and we can’t seem to figure it out to make it work.

  • http://www.35northcoffeeco.com Matt Hensley

    I like it a lot! simple but nice!

    • Jamie

      Glad to hear it.

  • Envirofusion

    LIKE! I prefer simple myself.

    • Jamie

      Thanks Sandra.

  • http://www.dailyshotofcoffee.com Mike @DailyShotOfCoffee

    This is an awesome logo! I think it was worth the time that it took.

    • Jamie

      Thanks Mike! I am glad everyone likes it. It definitely fits better.

  • http://www.coffeemakers411.com Billy411

    I agree,

    I like the simplicity of this one. The texture of the old one made it a bit too busy. I wonder if highlighting the coffee growing areas on this map would do the same. The simple, two color contrast is simple, easy to read, and would translate easily into other forms of media, which is definitely important with a logo.

    Could maybe try a slight curve in the text to give it a more organic feel?

    Looks great…

    • Jamie

      Thanks Billy. I’ve thought about adding color to the coffee growing regions, but I think that would do the same as the other logo and make it too busy as well.

      I will look into the text part, but I don’t know if I will change it.